Influence
Saturday, October 31st, 2009As artists, our creativity comes from many sources. One important source is influence. But, what is influence?
Influence (related to people) is the capacity or power of persons or things to be a compelling force, directly or indirectly, to produce effects on the actions, behavior, opinions, etc., of others. Influence is present in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Psychologist Herbert Kelman defined three broad categories of social influence:
Compliance: when people appear to agree with others but actually keep their dissenting opinions private
Identification: when people are influenced by someone who is liked and respected, such as a famous celebrity or favorite uncle
Internalization: when people accept a belief or behavior and agree both publicly and privately.
Although artists are affected by all types of social influence, and their artwork is the result of that influence, the influence category I’d like to address here is identification. Influencers can exert a weak or strong compelling force, shaping the way we think or act, guiding our philosophy and beliefs, and putting us on a life/career path with or without our being conscious of it. It could be an event or series of events, a single person or a group of people who influence us; friends, teachers, family, lovers, mentors, colleagues, employers, strangers, students, enemies, and rivals are all contributors to who we are as people and artists.
Creating art is, by its very nature, an internal process. But, the processes we use, the emotions we expend and reveal, the way we view our surroundings, are shaped by external sources. Influencers can have (or have had) a powerful positive or negative effect on our lives to varying degrees. They may cause us to create more positive works or drive us to explore the darker sides of life, as well as, to strive harder to create the work we want to do. However, if we identify too strongly with an influencer it could lead us down a path we’re not suited for, distract us into creating artwork that is not really ours, or compel us to stop creating art altogether.
We tend to identify with influencers within our own sphere of experience, and the more knowledgable a person or group is perceived to be the more we identify with them and the more influential they are likely to be. When we lack knowledge, we look to experts for answers. However, experts are not always right. But if they exert enough influence believers will often internalize that information (thus believing it privately and publicly). The experiences of interacting with influencers are specific to the individual. As noted above, we can be totally unaware of the influence someone or some group has/had on our life until many years later. The art you make is “irrevocably bound to the times and places of your life” (Bayles and Orland).
An interesting exercise would be to sit in a quiet place and write down all the people and events you can remember that influenced your thinking, behavior, opinions, conformity, leadership, actions, and your artwork. Evaluate who and what played more important and lesser roles in your development as an artist (and person). Use this new found knowledge to understand where you came from (how you were formed as an individual and an artist), and what forces influence the work you do and the processes you use. Maybe there’s something you’ve forgotten that can be used to boost your creativity, or something you can drop or change that is having a negative impact on your success.
Influencers throughout our life play an important role in shaping who we are and what we do. I don’t think there would be much disagreement with that statement, except it hints that our individuality may not be as individual as we might like to think. How much of what we do is actually the result of our own action and not the influence of someone else? Now that we’ve identified this source of change and can take steps to recognize specific influencers and their effect on our lives, we can use that knowledge to help ourselves and our art.
“I came to realize that it’s actually irrelevant how anybody else does it [photography] if you’re looking for a formula to apply to yourself. The truth is, everyone’s journey is different, everyone’s personality is different, and everyone’s talent or weaknesses are different. It’s more important to really get to know yourself and understand who you are, understand your Achilles’ Heel and your strengths, which can often be completely unrecognized in the beginning.”
– Platon
References
Bayles, David and Ted Orland. 1993. Art & Fear: Observations on the perils (and rewards) of artmaking. Image Continuum Press.
Orland, Ted. 2006. The View from the Studio Door: How artists find their way in an uncertain world. Image Continuum Press.